Being Neighborly

Photos and Writing by Taylor Martinez

I grew up in a small town called Bend, Oregon. I was lucky to grow up in a wonderful neighborhood on a beautiful golf course surrounded by people who feel like family. Growing up my parents traveled a lot for work and so my neighbors became more and more like family throughout the years. Many of them where already retired when we moved to town more than 15 years ago and have remained our neighbors ever since. We live in Seattle now but try to visit Bend as often as possible. Because of this, we rely a lot on our neighbors to help take care of the property while we are away.

The on-premise media is designed to target consumers during key times of the year. It is important four Louis M. Martini to align with the most popular tourism dates which is fall between May and September. In addition, including magazine advertisements during the holiday is key to driving sales. The off-premise media is designed to target the business aspect of our campaign. The restaurant trade magazines are positioned strategically to align with common magazine issues and around the trade shows identified to most effectively reach our target demographic. The full media plan outlines both on-premise and off-premise media in order to get a more full picture of the campaign.